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Daniel Holliday

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Product Support & QA at TrueCare24

February 2021 - January 2023

  • QA team manager who developed QA team standards and best practices reducing overall number of system defects
  • Managed several customer facing & internal projects, SMS school attendance platforms, remote COVID testing services, patient registration experience, insurance credentialing, company Slack optimization

QA & Support Specialist at Relentless Management Group

March 2018 - February 2021

  • Increased web department profit margin by 48%
  • Collaborated with engineers and designers to improve software UX

Quality Assurance Specialist at SMS Masterminds (SSPC)

December 2016 - March 2018

  •  Developing test plans and verifying expected behaviors for new features in development.
  • Creating higher QA standards that reduce the number of defects, speed up development, and help launch higher quality software products.

Technical Support Rep at SMS Masterminds (SSPC)

September 2014 –December 2016

SMS Masterminds is a publicly traded company that offers text messaging and customer loyalty marketing systems. My time at SMS Masterminds started when the TechXpress web division was acquired. My responsibilities expanded to include:

  • Quality assurance testing across product offerings: Thrive & Off Day Trainer
  • Email marketing design & strategy
  • Social media management
  • Client training
  • Project management

Web Support Specialist at TechXpress

May 2013 - September 2014

The TechXpress web division had its own eCommerce platform hosting over 50+ clients. As part of a small and nimble team I was the primary support contact.  I was also heavily involved in the quality assurance testing for client sites, and product developments.  Clients included large manufacturers, Navitas Naturals,  Guayaki Yerba Mate, Sport Kilt, Seagate Products, and Derma e.

Marketing Operations Specialist at Shopatron

December 2010 – May 2013

Shopatron, now called Kibo, offers eCommerce and order fulfillment management solutions.

  • CRM data management and reporting
  • Lead generation and sales funnel management
  • Market Research

Skills & Proficiencies

  • HTML
  • CSS
  • WordPress
  • Photoshop
  • Google Analytics
  • Excel


Cal Poly San Luis Obispo

Bachelor of Science, Business Administration with concentration in accounting


Cuesta Community College

Associate of Arts, English

Associate of Arts, C.S.U Transfer Studies


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