In your Google analytics account you can create custom alerts to notify you of drastic changes in performance. Alerts can help you monitor revenue, landing page bounce rate increase, campaign performance, keyword performance, etc. To create a custom alert find the Admin section and choose the view in which to create the alert. Open Custom […]
As the web evolves so too does the way we access it. The PC industry is in decline. The sale of tablets and smart phones are on the rise. Some analysts are predicting that tablets sales will overtake PC sales. With this in mind, you may ask yourself, “how many users access my site on […]
In this post we will be reviewing how to analyze your site content. To get started click Behavior to open the default reports. Next select Site Content. The first report is titled All Pages, which, by default is list the most visited pages first. In most situations the home page will be the most popular […]
The last Google Analytics post focused on visitors who utilized the site search function. Analytics not only allows us to analyze user behavior on site but also helps us determine how users find the site. Analyzing your site’s traffic sources can help you determine how to allocate your marketing budget. In addition to the traffic […]